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Elfbar vs. Lost Mary | The big comparison
Table of contents
1. Short facts 2. Elfbar or Lost Mary 3. Same products 4. Lost Mary BM6000 versus Elfbar EB6000 5. Lost Mary XPER versus Elfbar Elfx 6. Strategy 7. Conclusion
Elfbar and Lost Mary are two of the biggest names in the international e-cigarette market. But what exactly are the differences? And what should you know before choosing a brand?
Short facts:
- Both brands belong to Imiracle Shenzhen Technology Co.
- Production and technologies are often identical.
- The flavors and models are very similar, but vary depending on the target market.
- Both brands are also similarly positioned in terms of price
Elfbar or Lost Mary ?
Elfbar and Lost Mary both come from the same Chinese parent company: Imiracle Shenzhen Technology Co. While Elfbar holds a market share of around 80% in Switzerland and is thus the clear market leader, Lost Mary currently only a minor role.
Interesting:
- In England it is the other way around – there, Lost Mary .
- In the USA, the name “Elfbar” may no longer be used due to legal problems – Lost Mary The newly created brand “EB” fills this gap.
Same products – different names
In many cases, Elfbar and Lost Mary These are actually identical devices , sold under different brand names depending on the country. Here are two examples:
Lost Mary XPER versus Elfbar Elfx
These examples clearly demonstrate that product development and production are virtually identical for both brands. Imiracle simply decides which brand to launch the product under based on market strength.
Imiracle's two-brand strategy
Why does Imiracle operate two brands simultaneously? The answer is simple:
With two brands , more market share can be captured without internal competition.
Example:
- Elfbar AF5000 was one of the first successful hybrid vapes.
- Lost Mary BM6000 was later launched as an improved version – without the risk of alienating existing Elfbar users.
This enables Imiracle to establish new products while maintaining the loyalty of existing customers.
Conclusion: Elfbar and Lost Mary – (almost) identical
In conclusion, we can say:
Elfbar and Lost Mary differ only minimally.
âś… Same production
âś… Similar or identical hardware
âś… Partially different flavors and designs
If you value proven quality, you can't go wrong with either brand. Your taste and design preferences will ultimately determine whether you prefer Elfbar or Lost Mary .
Tip: You can order both brands quickly and easily at Vape-Schweiz.ch – including top prices , personal support , and fast delivery throughout Switzerland!
Member of the Executive Board
Tobias Schneider is co-owner of Digital Heaven GmbH, which operates the Elfbar portal Vape-Schweiz.ch. He is responsible for the product range and marketing of the leading vape shop and is always on the lookout for new, innovative tobacco substitute products in the spirit of harm reduction.